The Importance of Color

Why it can make or break your brand

Color is a powerful tool, and choosing the right colors to represent yourself or your brand is crucial for the type of message you can convey and how you want people to perceive you.

ConceptDrop states that:

“Up to 90% of a person’s assessment on products or services is based on colors alone as long as we perceive the brand color as one that fits a brand’s personality”

Click on which pairing you think is the most visually appealing in the quiz below!

Some other lessons to look at dealing with color are Build Your Brand and The Goldilocks Effect.